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FO2 Stage | Anushka Menon

08 Jun 2023

Photography is not something that I had initially wanted to pursue as a career. It was one of the subjects I was taking at RMIT’s Art Design & Communication course in Melbourne , Australia. It naturally came to me & I started enjoying the learning process. Even moving to India was not part of the plan! I had came to further my studies in 2003 & started taking up assignments, growing my clientele & then never left!
I initially started off by shooting Furniture, Products, Portrait & then fashion came in. Being a woman, fashion & beauty naturally caught my eye. My mother was very fashionable - so that did help with when I used to design my own outfits & dresses from a young age. One thing led to the other & soon enough I was working for India’s top publications & brands & my portfolio has extended internationally over the last few years.
With a creative streak that runs through me , apart from photography, I have explored Acro Yoga, Dance, Aerial silk & Music. Everything just flows into each other providing me with inspiration in each field.

Working in any industry is hard & you have to carve your own space wherever you work. The Industry might be male dominated but it’s not like women are not getting treated equally. Let your work speak for you, not your gender.
After working in the industry for more than 15 years, I could say that each experience helps you define who you are. Your Journey is something you should be proud of, whether good or bad.
I still remember when I started out in the fashion Industry, I was the only woman around, there were times I was welcomed & encouraged but there were also the times I was demotivated by people.
Things worked a little differently back then. I had to reach out to potential clients by phone calls & emails , as social media hadn’t become a thing yet.

I just want to tell all the women that “There is immense competition out there. It's not an easy task but you need to believe in yourself. Educate yourself, learn the technicalities, practice your craft & you will make a name for yourself in the industry.” Cheers to all of you & more power to us.

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